Privacy Policy Overview

The purpose of this Information Security and Data Protection Policy (“Policy”) is to put in detail how data is handled at Guest Experience Maximization (GEM) and the actions that are taken to protect and secure all relating software, data, and information. All electronic information assets (data) shall be protected and maintained according to all applicable federal and state laws.

All data handled at GEM is managed responsibly and gathered to be utilized for marketing needs and data analysis.

GEM employees and its subsidiaries must follow this Policy; this includes contractors, consultants, and other external entities

GEM recognizes the importance of Personal Data and respects the privacy rights of individuals. The purpose of this Policy presents the principles that are applied to the Processing of Personal Data and GEM’s use of Confidential Information. We are committed to safeguarding one of the most valuable assets which belongs to our consumers and there are procedures installed to ensure such security and protection from invasion and breaches.

Our Policy dictates how we process and secure the data we obtain, highlighting how we protect from and respond to data breaches. This is to ensure every level of security is maintained to protect our servers and consumers. GEM follows all related requirements and laws that deal with data protection and information security to properly handle all data and assess possible risks.


All capitalized terms used but not otherwise defined in this Agreement shall have the meanings ascribed to such terms as noted below.

Controller means ‘the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data; where the purposes and means of such processing are determined by Union or Member State law, the Controller or the specific criteria for its nomination may be provided for by Union or Member State law.’

Data Breach
Data Breach refers to a security incident where sensitive and personal data may be viewed, stolen, or used by someone(s) unauthorized.

Data Processor
Data Processor refers to the person or organization that processes Personal Data at the behest of the Controller(s).

Data Protection Officer
Data Protection Officer(s) is a designated role assigned to working with the Controller and Processor for the protection of personal data.

General Data Protection Regulation (GDPR) is a regulation regarding data privacy and protection within the European Union (EU). This EU law determines clear guidelines addressing consumer consent guidelines and regulations for international business.

Joint Controller
Joint Controller is a partner company that jointly determines the purposes and means of the processing of personal data, alongside the Controller.

Personal Data
Personal Data implies data that is relating to a living individual who may be identified by the data or from the data together with other information in the possession of, or is likely to come into possession of GEM.

Processing is the act of retrieving and securing the data or acting on a set of operations with the data. This may include organizing, adapting, and amending the data as well as erasing or destroying the data. Most actions relative to using data will fall under the terms of Processing which can be done within a mainframe, desktop or laptop, or other similar electronic devices.

Processor is ‘the entity (that can be natural or legal person, public authority, agency or other body) which processes personal data on behalf of the Controller under the Controller’s instructions.’

Services refers to the relevant GEM strategies and solutions provided relating to data processing, movement, and changes. to learn more about technical cookies.

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